DIRECTOR OF CAMPAIGN STRATEGY
Company: Lumen Inc
Location: Atlanta
Posted on: October 14, 2024
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Job Description:
About LumenLumen connects the world. We are igniting business
growth by connecting people, data and applications - quickly,
securely, and effortlessly. Together, we are building a culture and
company from the people up - committed to teamwork, trust and
transparency. People power progress. We're invested in providing
the flexibility you need to thrive and deliver lasting impact.
Apply now to continue digitally connecting the world and shaping
the future.The RoleWe are seeking a dynamic Director of Campaign
Strategy to lead our marketing efforts in developing and executing
innovative campaign strategies that drive awareness, engagement,
and sales impact. The ideal candidate will possess a strong blend
of analytical skills, strategic vision, organization aptitude and
leadership capabilities to guide a team of marketing professionals
in delivering impactful campaigns across multiple channels. This
leader spends time aligning to segment and product marketing
leaders to deliver on commitments aligned to our
priorities.LocationThis is a remote position open to candidates
located anywhere in the U.S.The Main ResponsibilitiesStrategic
Planning: Develop and implement comprehensive campaign strategies
that align with the organization's goals and target audience.
Utilize corporate strategy guidance and data analysis to inform
decisions.Leadership: Lead and mentor a team of marketing
professionals, fostering a collaborative environment that
encourages creativity and innovation.Cross-Channel Campaign
Development: Oversee the creation and execution of multi-channel
marketing campaigns, including digital, social media, email, and
traditional advertising, ensuring a cohesive brand
message.Performance Analysis: Monitor and analyze campaign
performance metrics, providing regular reports to senior management
and making data-driven recommendations for optimization.Budget
Management: Manage campaign budgets effectively, ensuring resources
are allocated efficiently to maximize ROI across all marketing
initiatives.Paid Media Management: Develop and optimize paid media
strategies across platforms to maximize reach and ROI. Analyze
performance data to make informed adjustments to campaigns.Email
Marketing Strategy: Lead the strategy and execution of email
marketing campaigns, ensuring targeted messaging and segmentation
to enhance engagement and conversion rates. Monitor key performance
metrics and refine approaches based on results.Collaboration: Work
closely with product marketing, content and creative, campaign
captains and orchestration to create a strategy that aligns to our
joint priorities.Trend Analysis: Stay up-to-date with industry
trends, emerging technologies, and best practices to continually
enhance campaign effectiveness.Stakeholder Engagement: Present
campaign strategies and performance updates to stakeholders,
gathering feedback and adjusting strategies as necessary.What We
Look For in a CandidateBachelor's degree in Marketing,
Communications, Business, or a related field; Master's degree
preferred.10+ years of experience in marketing, with at least 3
years in a leadership role focused on campaign strategy.Proven
track record of developing and executing successful marketing
campaigns across various channels, particularly in paid media and
email marketing.Strong analytical skills, with the ability to
interpret data and translate insights into actionable
strategies.Excellent communication and interpersonal skills, with a
collaborative approach to teamwork.Proficiency in marketing tools
and platforms, including CRM systems, analytics software, and
project management tools.Ability to thrive in a fast paced, rapidly
changing environment.Comfort speaking to executivesCompensationThe
starting salary for this role differs based on the employee's
primary work location. Employees typically do not start at the top
of the range, though compensation depends on each individual's
qualifications.Location Based Pay Ranges$128,310 - $171,080 in
these states: AR ID KY LA ME MS NE SC SD$135,060 - $180,080 in
these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI
WV WY$141,820 - $189,090 in these states: CO HI MI MN NC NH NV OR
RI$148,570 - $198,090 in these states: AK CA CT DC DE IL MA MD NJ
NY TX VA WAAs with the pay range variety that's based on the region
of a country, specific offers are determined by various factors
such as experience, education, skills, certifications and other
business needs.Legal StatementsIn any materials you submit, you may
redact or remove age-identifying information such as age, date of
birth, or dates of school attendance or graduation. You will not be
penalized for redacting or removing this information.Requisition #:
335505Background ScreeningIf you are selected for a position, there
will be a background screen, which may include checks for criminal
records and/or motor vehicle reports and/or drug screening,
depending on the position requirements. For more information on
these checks, please refer to the Post Offer section of our FAQ
page (https://jobs.lumen.com/i/global/en/faqs) . Job-related
concerns identified during the background screening may disqualify
you from the new position or your current role. Background results
will be evaluated on a case-by-case basis.Pursuant to the San
Francisco Fair Chance Ordinance, we will consider for employment
qualified applicants with arrest and conviction records.Equal
Employment OpportunitiesWe are committed to providing equal
employment opportunities to all persons regardless of race, color,
ancestry, citizenship, national origin, religion, veteran status,
disability, genetic characteristic or information, age, gender,
sexual orientation, gender identity, gender expression, marital
status, family status, pregnancy, or other legally protected status
(collectively, "protected statuses"). We do not tolerate unlawful
discrimination in any employment decisions, including recruiting,
hiring, compensation, promotion, benefits, discipline, termination,
job assignments or training.DisclaimerThe job responsibilities
described above indicate the general nature and level of work
performed by employees within this classification. It is not
intended to include a comprehensive inventory of all duties and
responsibilities for this job. Job duties and responsibilities are
subject to change based on evolving business needs and
conditions.Salary RangeSalary Min :128310Salary Max :198090This
information reflects the anticipated base salary range for this
position based on current national data. Minimums and maximums may
vary based on location. Individual pay is based on skills,
experience and other relevant factors.This position is eligible for
either short-term incentives or sales compensation. Director and VP
positions also are eligible for long-term incentive. To learn more
about our bonus structure, you can view additional information
here. (https://jobs.lumen.com/global/en/compensation-information)
We're able to answer any additional questions you may have as you
move through the selection process.As part of our comprehensive
benefits package, Lumen offers a broad range of Health, Life,
Voluntary Lifestyle and other benefits and perks that enhance your
physical, mental, emotional and financial wellbeing. You can learn
more by clicking here. (https://centurylinkbenefits.com)Please be
advised that Lumen does not require any form of payment from job
applicants during the recruitment process. All legitimate job
openings will be posted on our official website or communicated
through official company email addresses. If you encounter any job
offers that request payment in exchange for employment at Lumen,
they are not for employment with us, but may relate to another
company with a similar name.Note: For union-represented postings,
wage rates and ranges are governed by applicable collective
bargaining agreement provisions.Application Deadline10/18/2024
Keywords: Lumen Inc, Cleveland , DIRECTOR OF CAMPAIGN STRATEGY, Executive , Atlanta, Tennessee
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