Area Director of Public Relations
Company: Disability Solutions
Location: Atlanta
Posted on: October 12, 2024
Job Description:
Situated in the epicenter of Midtown, Loews Atlanta Hotel is
walking distance to some of the best attractions in the city.
Welcome to Atlanta's Most Vibrant Neighborhood. With spectacular
views, beautiful rooms and an ideal location - this property is a
modern-age Southern charmer.The Area Director of Public Relations
primary focus is to develop and implement strategic public
relations plan for the hotels, generate and maximize relevant media
exposure for the properties on a local, regional, and national
level, effectively implement, pitch related Loews Hotels Brand
programs to local media, act as liaison between the hotels and the
community oversee internal communications as well as social media.
This position will support Loews Atlanta Hotel and Loews Vanderbilt
Hotel.Essential Functions and Responsibilities
- Develop and execute PR and social media strategies for the
hotels, keeping the hotel's positioning and brand top of mind
- Be the creator and gatekeeper of all copy and content for the
hotels they oversee
- Create newsworthy promotions and story ideas to include
F&B, spa, family, leisure, weddings, group and other topics
that are relevant to the hotels
- Promote Good Neighbor promotions or events
- Develop and maintain hotels media materials and press areas of
the Loews Hotels Web site
- Distribute media releases for each hotel's key markets on both
national and local level
- Keep abreast of consumer and trade media interests in order to
better capitalize on publicity opportunities.
- Maintain strong media relations with local and regional
journalists and pitch hotels efforts
- Create media personalities within the hotels staff - i.e. GM,
chefs, concierge, etc. to generate positive exposure for the hotel.
Train staff as needed to appear on camera or be interviewed
- Participate with local CVBs to stay current on destination
promotional efforts, and host journalist requests when
appropriate
- Develop relationships with organizations and businesses within
key markets that support and enhance PR efforts
- Liaise with onsite contacts about media visits and
requests
- Manage all media inquiries, press visits and onsite
productions
- Monitor all forms of media (TV, radio, online and print),
report on media mentions and share best media coverage
- Responsible for media relations in the event of a crisis at the
hotel. Prepare and keep crisis plan current.
- Become an advocate of the company by nurturing relationships
with key influencers in the community and work with local PR
efforts to maximize reach
- Develop monthly reports in a timely efficient manner
- Regular attendance in conformance with standards
- May be required to work varying schedules to reflect business
needs
- Required to attend all training sessions and meetingsSupportive
Functions and Responsibilities
- Work with marketing on partnerships with a "newsworthy" focus
and which fall under hotel's positioning and brand strategy
- Other duties as assignedQualificationsRequired:
- Excellent written and oral communications skills
- Minimum of six plus years in public relations with a lifestyle
or hospitality brand or a PR agency
- Self-starter with strong organizational and leadership
skills
- Creativity!
- College Degree
- Must be able to meet the demands of client events to include
presence at numerous food and beverage functions taking place
throughout the day
- Excels in fast paced work environment
- Able to work flexible schedule including some weekends and
holidaysPreferred:
- Knowledge of Hotel and Food & Beverage operations
- General Knowledge of all Hotel departments
Keywords: Disability Solutions, Cleveland , Area Director of Public Relations, Executive , Atlanta, Tennessee
Didn't find what you're looking for? Search again!
Loading more jobs...